MAI STUDIO

A strategic, hands-on creative partner dedicated to building and sustaining meaningful brands with long-term impact.




Featured Projects




La La Lime—Branding, Campaign


Multi-channel art direction and design to launch a new tropical scent that values self-expression and olfactive craftsmanship. 

Smooth like butter—Campaign, Direction

Art, photo and video direction for several multi-channel hybrid skin care product launches from concept through go-to-market.

Vanilla Moon—Branding, Campaign


 Multi-channel visual direction for a new fragrance launch featuring a powdery vanilla scent, along with a moon-inspired modern lavender with a milky vibe. 

Top Scents—Branding, Direction


Multi-channel brand, art, photo and video direction for a new fragrance brand and online TV show featuring up-and-coming new talent in perfumery. 

Get cheeky—Campaign, Direction


Art direction for a new product launch that captures sweet playfulness and a fun, new bouncy jelly formula for the juiciest cheeks and lips.

Natural glow, to go—Campaign, Direction


Campaign and visual direction for a glacier-water infused, light-reflecting foundation delivering an all-day hydrating, natural glow finish. 

Cherry—Rebrand, Campaign


Visual direction and sensory storytelling for a new gourmand fragrance crafted around the new hero of contemporary perfumery, the sweet cherry. 

Natural Botanics—Brand platform, Direction


Branding and visual direction for a sustainable, plant-driven hair and body care line inspired by the clean approach of traditional Nordic apothecaries.



 
© 2026  

Multi-faceted designer specialising in art direction, digital and analog graphic design, visual strategy and branding.

 

Work inquiries:
hello@maistudio.se
+46(0)723 165 416